By Iftikhar Gilani

NEW DELHI: The Indian government is preparing to launch a media campaign against Pakistan in the border areas of Indian-held Kashmir (IHK), India’s Junior Minister Information and Broadcasting CM Jatua said on Tuesday.
Speaking in the Lok Sabha, the junior minister said anti-India propaganda was being aired by Pakistan from across the Line of Control (LoC) in Azad Jammu and Kashmir. To counter this, the Indian government was considering increasing the coverage of All-India Radio and Doordarshan – the Indian state media – in the region, he said.
He said a special package had been approved for the Kashmir region in September 2007, whereby Doordarshan had provided direct-to-home TV sets to the IHK government. Jatua said the ministry had undertaken a motivational programme to sensitise people living along its international borders to check the spread of any anti-India sentiment.